Douglas Leigh papers, 1903-1999, bulk, 1924-1999

A Finding Aid to the Douglas Leigh Papers, 1903-1999, in the Archives of American Art, by Jean Fitzgerald

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Table of Contents:



Biographical Information

Douglas Leigh was born in Anniston, Alabama, in 1907. After graduating from the University of Florida in 1928, he began his career as a salesman for the General Outdoor Advertising Company of Atlanta, Georgia. He moved to New York City in 1930 and developed his ideas for animated and illuminated advertising signs primarily in the vicinity of Times Square. He established his own advertising company, Douglas Leigh, Inc., in 1933 and created the popular Camel Cigarette billboard that featured a man's face exhaling smoke rings over Broadway.

Dubbed "The Man Who Lit Up New York" in his New York Times obituary, he was responsible for festooning Broadway with miles of spectacular electrical and animated signs, such as a steaming coffeepot, a winking penguin on a cake of ice for Kool cigarettes, and the giant Camel sign that puffed smoke rings from a Times Square sign from 1941 and 1967. These effects led to creating animated billboards, an innovation called the Leigh-EPOK animated, billboards matrix display, or EPOK. Leigh developed numerous dirigible advertising projects involving both painted logos and networks of lights over the surface of the dirigible. These sequentially-timed lights caused dramatic animated effects against the night sky.

Leigh was also a pioneer in the illumination of city skylines and buildings and thought of lighting up Manhattan's skyscrapers, beginning with the Empire State Building, in 1976 and continuing with the lighting and gilding of the Con Edison Building, the Helmsley Building, and the Crown Building. This idea was adopted by many other cities, including Cincinnati, Atlanta, Orlando, Miami, New Orleans, and Baltimore with Leigh traveling there to supervise the final installation. Leigh was also involved with numerous urban improvement and renewal projects.

Leigh's career continued into the 1990's, and he died in 1999.

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Overview of the Collection

Scope and Contents

The collection measures 17.8 linear feet and dates from 1903 to 1999 (bulk 1924-1992) and documents the career of advertising designer and executive Douglas Leigh. Found are 83 volumes of publicity scrapbooks that contain mostly photographs, clippings, printed materials, and scattered letters, drawings, and blueprints. Also included are professional correspondence; photographs of project installations, aerial advertising, and entertainers; plaques and awards received by Leigh; and printed material, which includes clippings, press kits, advertising materials, designs and original sketches for projects by Leigh. The material reflects Leigh's continuously imaginative use of a wide range of innovative media in promoting his clients' products.

Among the projects and campaigns represented in the papers are 7up, Airships (Tydol, Flying Red Horse, MGM, Wonder Bread and others), Allied Chemical Tower, Amoco, BlueCross-Blue Shield, Camel cigarettes, Coca-Cola, EPOK, Eveready, Flamingo Frozen Foods, Four Roses Whiskey, Fram Oil Filters, Helmsley Building, Old Gold Cigarettes, Pan Am Building, Pepsi-Cola, R. J. Reynolds, Schaefer Beer, Spectaculars, Stag Beer, Times Tower Building, and Wilson Whiskey.

The Personal Scrapbooks Series (.06 linear feet) consists of 4 scrapbooks that contain photographs, letters, and printed material that document Douglas Leigh's interaction with family, friends, and colleagues.

The General Scrapbooks Series (4.0 linear feet) consists of 16 scrapbooks containing clippings, miscellaneous printed material, letters, interview transcripts, artwork, photographs, and a metal Tydol pin that document the development of miscellaneous projects by Douglas Leigh and his company.

The Billboard Project Files Series (5.0 linear feet) consists primarily of scrapbooks, photographs, and individual product files that document the development of billboard advertising projects.

The Poster Project Files Series (1.6 linear feet) consists of notes, reports, artwork, photographs, miscellaneous printed material, 4 scrapbooks, and individual product files that document the development of poster advertising projects, primarily those used on Railway Express Agency delivery trucks.

The Dirigible Project Files Series (3.7 linear feet) consists of notes, reports, artwork, photographs, miscellaneous printed material, 12 scrapbooks, and individual product files that document the development of dirigible advertising projects involving both painted logos and networks of lights over the surface of the dirigible. These sequentially-timed lights caused dramatic animated effects against the night sky.

The Urban Improvement Project Files Series (2.2 linear feet) consists of photographs, a promotion book, clippings, miscellaneous printed material, 18 scrapbooks, and individual urban improvement project files that document the development of urban improvement projects involving both the construction design of new buildings and the lighting of prominent buildings in New York City and elsewhere.

Arrangement and Series Description

Scrapbooks within Series 8-13 (Personal Scrapbooks, General Scrapbooks, Billboard Project Files, Poster Project Files, Dirigible Project Files, and Urban Improvement Project Files) have been arranged into as accurate a chronological order as possible. They have been numbered consecutively within each series, and scrapbooks containing material concerning multiple products appear before those concerning individual products.

Oversized materials from various series have been housed in Boxes 6-11, Boxes 12-32 (sols), BV 33, and OV 34, and are noted in the Series Description/Container Listing Section at the appropriate folder title with see also/see references. Additional oversized boxes may be listed with the appropriate series when they contain oversized material from one series only.

The collection has been arranged into 13 series:

Provenance

The Douglas Leigh papers were donated to the Archives of American Art by Leigh's widow, Elsie M. Leigh, in 2000.

How the Collection was Processed

The collection was processed by Jean Fitzgerald in August 2003.


How to Use the Collection

Restrictions on Use

The collection is open for research. Patrons must use microfilm copy. Original scrapbooks are closed to researchers because of their fragile condition.

Ownership & Literary Rights

The Douglas Leigh papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.

Available Formats

The collection has been filmed on microfilm reels 5840-5848, and is available through interlibrary loan.

How to Cite this Collection

Douglas Leigh Papers, 1903-1999. Archives of American Art, Smithsonian Institution.

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Detailed Description and Container Inventory

Series 1: Biographical Material, 1943-1988
(Box 1, 12; 7 folders)

Military records document Leigh's service in the U.S. Navy during World War II. Biographical material includes certificates of membership in naval and real estate organizations, and award plaques and certificates. Records are arranged chronologically.

Box Reel
1 5840 Military Service Records, 1943-1954
1 5840 Membership Certificates (see also Box 12), 1945-1981
1 5840 Award Certificates and Plaques (see also Box 12), 1958-1981
1 5840 Bank of New York Medal, 1982
1 5840 Greenville High School Hall of Fame Plaque, 1988
Box Reel
12 (sol) 5840 Oversize Membership Certificate, 1945
12 (sol) 5840 Oversize Award Certificate, 1968

Series 2: Correspondence, 1924-1999, n.d.
(Box 1; 16 folders)

The chronologically-arranged correspondence consists of business letters that do not directly relate to a specific project.

Box Reel
1 5840 Correspondence, n.d.
1 5840 Correspondence, 1924
1 5840 Correspondence, 1940-1946
1 5840 Correspondence, 1947-1949
1 5840 Correspondence, 1950-1951
1 5840 Correspondence, 1954-1955
1 5840 Correspondence, 1956
1 5840 Correspondence, 1958
1 5840 Correspondence, 1959
1 5840 Correspondence, 1960
1 5840 Correspondence, 1961
1 5840 Correspondence, 1963-1967
1 5840 Correspondence, 1973-1974
1 5840 Correspondence, 1987-1989
1 5840 Correspondence, 1990-1993
1 5840 Correspondence, 1994-1999

Series 3: Notes, 1941-1997, n.d.
(Box 1; 3 folders)

Notes consist of address lists of business associates, a haphazard collection of clippings entitled "Recognition of Results Obtained," and miscellaneous notes.

Box Reel
1 5840 Address Lists, n.d.
1 5840 "Recognition of Results Obtained," 1941-1942
1 5840 Miscellaneous Notes, 1994-1997

Series 4: Writings by Others, 1962, n.d.
(Box 1; 2 folders)

This series consists of miscellaneous poems and a typescript of remarks by James Felt to the Broadway Association.

Box Reel
1 5840 Miscellaneous Poems, n.d.
1 5840 Typescript of Remarks by James Felt, 1962

Series 5: Artwork, 1958
(Box 1; 1 folder)

Artwork consists of three caricatures of Douglas Leigh by Faruk Alpkurt.

Box Reel
1 5840 Caricatures of Leigh by Faruk Alpkurt, 1958

Series 6: Photographs, 1913-1990
(Box 1, 12; .03 linear feet)

Photographs are of Douglas Leigh, his boyhood home, family members, and business colleagues. Photographs of Leigh and business colleagues ca. 1939 include a photo of Mickey Rooney. An album contains photographs of office parties at Douglas Leigh, Inc.

Box Reel
1 5840 Photographs of Leigh, His Brother, and Boyhood Home, 1913-1920
1 5840 Photographs of Douglas Leigh, ca. 1928-1990
(7 folders)
1 5840 Photographs of Leigh's Business Colleagues, 1926
1 5840 Photographs of Leigh and Business Colleagues, ca. 1939
1 5840 Photographs of Leigh and Business Colleagues, ca. 1945
(2 folders)
1 5840 Photographs of Leigh and Business Colleagues, 1964
1 5840 Photograph Album of Douglas Leigh, Inc., Office Parties (see also Box 12), 1941-1955
Box Reel
12 (sol) 5840 Oversize Photograph of Leigh and a Colleague, ca. 1964
12 (sol) 5840 Photograph Album of Douglas Leigh, Inc., Office Parties, 1941-1955

Series 7: Printed Material, 1905-1999, n.d.
(Box 1; 8 folders)

Printed material including clippings, brochures, picture postcards, 2 books, a sample book of business stationery, and miscellaneous printed material.

Box Reel
1 5840 Clippings, 1905-1999, n.d.
(15 folders)
1 5840 Brochure, "Point of Most Return," n.d.
1 5840 Brochure, "Urban Light Tours Manhattan," 1985
1 5840 Picture Postcards, n.d.
1 5840 Color Planning for Business and Industry by Howard Ketcham, 1958
1 5840 The Most Colorful Book Ever!, 1994
1 5841 Sample Book of Business Stationery, ca. 1940
1 5841 Miscellaneous Printed Material, 1925, n.d.

Series 8: Personal Scrapbooks, 1942-1982
(Box 12-13; .06 linear feet)

These personal scrapbooks contain photographs, letters, and printed material documenting Douglas Leigh's interaction with family, friends, and colleagues. One scrapbook contains photographs of Leigh's parents and a skiing holiday. The other scrapbooks record annual business luncheons of the New York Sales Executive Club and the Broadway Association. Personal Scrapbook 3 contains 2 letters and a photograph of John D. Rockefeller III.

Box Reel
12 (sol) 5841 Personal Scrapbook 1, 1942-1950
Box Reel
13 (sol) 5841 Personal Scrapbook 2, 1958
13 (sol) 5841 Personal Scrapbook 3, 1962
13 (sol) 5841 Personal Scrapbook 4, 1982

Series 9: General Scrapbooks, 1933-1951
(Box 2-5; 4.0 linear feet)

The sixteen general scrapbooks found here contain clippings, miscellaneous printed material, letters, interview transcripts, artwork, and photographs documenting the development of miscellaneous projects by Douglas Leigh and his company. General Scrapbook 1 contains a cartoon of Douglas Leigh by Stookie Allen. General Scrapbook 13 contains a metal pin reading "Honorary Tydol Pilot/ Feb 1947."

Box Reel
2 5841 General Scrapbook 1, 1933-1936
2 5841 General Scrapbook 2, 1937-1938
2 5841 General Scrapbook 3, 1937-1938
2 5841-5842 General Scrapbook 4, 1938-1939
2 5842 General Scrapbook 5, 1941-1942
Box Reel
3 5842 General Scrapbook 6, 1942
3 5842 General Scrapbook 7, 1942
3 5842 General Scrapbook 8, 1944-1945
3 5842 General Scrapbook 9, 1943-1948
3 5842 General Scrapbook 10, 1945-1946
Box Reel
4 5842 General Scrapbook 11, 1946
4 5842 General Scrapbook 12, 1947-1948
4 5842 General Scrapbook 13, 1944-1948
Box Reel
5 5842-5843 General Scrapbook 14, 1947-1948
5 5843 General Scrapbook 15, 1948-1950
5 5842 General Scrapbook 16, 1948-1951

Series 10: Billboard Project Files, 1929-1997
(Box 1, 6, 14-25, BV 33; 5.0 linear feet)

This series consists primarily of 29 scrapbooks and photographs documenting the development of billboard advertising projects, including Leigh's inventions of the Leigh-EPOK Electric Display Board and the Tri-Vision Billboard. Also found are notes, letters, interview transcripts, clippings, miscellaneous printed material, and individual product files. Scrapbooks have been consecutively numbered within this series. Scrapbooks containing material concerning multiple products appear before those concerning individual products. Leigh referred to his billboards as "Spectaculars" because they often were illuminated or displayed mechanized animation.

This series is arranged chronologically within each project, with the exception of 10.2: General Photographs, which has been arranged according to subject matter, and 10.5: Individual Billboard Product Files, which has been arranged alphabetically. The series is divided into 5 subseries:

10.1: General Notes, 1934-1997

Box Reel
1 5843 Chronologies of Spectaculars, 1993-1996
1 5843 Miscellaneous Ideas for Spectaculars, n.d.
1 5843 Miscellaneous Ideas for Spectaculars, 1934
1 5843 Miscellaneous Ideas for Spectaculars, 1941
1 5843 Miscellaneous Ideas for Spectaculars, 1945
Box Reel
6 5843 Miscellaneous Ideas for Spectaculars, 1946
6 5843 Miscellaneous Ideas for Spectaculars, 1947
6 5843 Miscellaneous Ideas for Spectaculars (see also Box 14), 1948
6 5843 Miscellaneous Ideas for Spectaculars, 1949-1950
6 5843 Miscellaneous Ideas for Spectaculars (see also Box 14), 1951
6 5843 Miscellaneous Ideas for Spectaculars, 1952
6 5843 Miscellaneous Ideas for Spectaculars, 1953
6 5843 Miscellaneous Ideas for Spectaculars, 1954-1985
6 5843 Statistics and Photos Concerning Sign Locations, 1945-1997
6 5843 Map of Columbus Circle Area (see also Box 14), 1946
Box Reel
14 (sol) 5843 Oversize Drawings of Ideas for Spectaculars, 1948
14 (sol) 5843 Oversize Drawings of Ideas for Spectaculars, 1951
14 (sol) 5843 Oversize map of Columbus Circle Area, 1946

10.2: General Photographs, 1929-1996

Box Reel
6 5843 Ideas for Spectaculars, 1945-1947
(2 folders)
6 5843 Buildings in Atlanta, Georgia, 1996, n.d.
6 5843 Boardwalk, Atlantic City, New Jersey, 1937
6 5843 Buildings in Chicago, Illinois, 1958-1973
6 5843 112 Madison Avenue, Detroit, Michigan, 1945
6 5843 Buildings in Los Angeles, California, 1948-1965
(2 folders)
6 5843 New York City skyline, 1959, n.d.
(see also Box 14)
6 5843 Times Square, New York City (see also Box 14), 1929-1980
(12 folders)
6 5843 Columbus Circle, New York City (see also Box 14) 1934-1963
(8 folders)
6 5843 Sixth Avenue and Radio City, New York City, 1942-1961
6 5843 Bryant Park, New York City, 1929-1950
6 5843 Wurlitzer Building (120 W 42nd), New York City, 1950-1970
6 5843 522 Fifth Avenue, New York City, 1955-1961
6 5843 40 Wall Street, New York City, 1975
6 5843 Statue of Liberty, New York City, 1942
6 5843 Miscellaneous Buildings, New York City, 1940-1970
6 5843 Miscellaneous buildings, Brooklyn, New York, 1940-1943
6 5843 Miscellaneous Buildings, Queens and The Bronx, 1940-1943
6 5843 Oakland, California Skyline, n.d.
6 5843 Unidentified U. S. cities, n.d.
6 5843 Miscellaneous Foreign Cities (see also Box 14, 1966, n.d.
(2 folders)
6 5843 Tri-Vision Billboard Photographs of Fabrication, ca. 1962
Box Reel
14 (sol) 5843 Oversize Photograph of Canada Dry Sign, 1947-1949
14 (sol) 5843 Oversize Photograph of Chevrolet Sign, 1947-1949
14 (sol) 5843 Oversize Photograph of Planters Peanuts Sign, 1947-1949
14 (sol) 5843 Oversize Photograph, 2 Views of Times Square, 1950-1959
14 (sol) 5843 Oversize Photographs of Coca-Cola Sign, 1945
14 (sol) 5843 Oversize Photograph of Chevrolet Sign, 1946-1947
14 (sol) 5843 Oversize Photograph of Columbus Circle, 1954-1959
14 (sol) 5843 Oversize Photograph of a Building in Moscow, Russia, n.d.

10.3: Leigh-EPOK Electric Display Board, 1966-1993

Box Reel
6 5843 Leigh-EPOK Notebook with 5 Photos, 1966-1967
6 5843-5844 Animation Inventory Lists, 1991-1993
6 5844 Photographs of Signs and Performers, ca. 1966-1967
6 5844 Brochures About the Leigh-EPOK Sign, ca. 1966-1967
6 5844 Booklet About the Leigh-EPOK Sign, ca. 1966-1967

10.4: Billboard Scrapbooks for Miscellaneous Products, 1933-1977

Billboard Scrapbook 8 includes a photo of Joan Crawford; Billboard Scrapbook 9 includes a photo of cartoonist Otto Soglow; Billboard Scrapbook 10 includes photos of dancers Bill Robinson and the De Marcos; and Billboard Scrapbook 16 includes a photo of Sophia Loren.

Box Reel
BV 33 5844 Billboard Scrapbook 1 (Highlights of the Spectaculars), 1933-1964
Box Reel
15 (sol) 5844 Billboard Scrapbook 2 (Highlights of the Spectaculars), 1934-1966
15 (sol) 5844 Billboard Scrapbook 3 (Highlights of the Spectaculars), 1937-1966
Box Reel
16 (sol) 5844 Billboard Scrapbook 4 (Highlights of the Spectaculars), 1945-1966
16 (sol) 5844 Billboard Scrapbook 5 (Highlights of the Spectaculars), 1962-1977
Box Reel
6 5844 Billboard Scrapbook 6 (see also Box 14), 1934-1941
(3 folders)
Box Reel
17 (sol) 5844 Billboard Scrapbook 7 (see also Box 14), 1935-1939
17 (sol) 5844 Billboard Scrapbook 8, 1936-1937
Box Reel
14 (sol) 5844 Oversize Poster from Billboard Scrapbook 6, 1934-1941
14 (sol) 5844 Oversize Poster from Billboard Scrapbook 7, 1935-1939
Box Reel
18 (sol) 5844 Billboard Scrapbook 9, 1938-1947
18 (sol) 5844 Billboard Scrapbook 10, 1944-1946
18 (sol) 5844 Billboard Scrapbook 11, 1951-1952
Box Reel
19 (sol) 5844 Billboard Scrapbook 12, 1950
19 (sol) 5844 Billboard Scrapbook 13, 1955-1956
19 (sol) 5844 Billboard Scrapbook 14, 1955-1965
19 (sol) 5844 Billboard Scrapbook 15, 1961
Box Reel
20 (sol) 5844 Billboard Scrapbook 16, 1962
20 (sol) 5844 Billboard Scrapbook 17, 1963
Box Reel
6 5844 Billboard Scrapbook 18, 1966
Box Reel
20 (sol) 5844 Billboard Scrapbook 19, 1967
Box Reel
21 (sol) 5844 Billboard Scrapbook 20, 1941-1947
21 (sol) 5845 Billboard Scrapbook 21, 1948-1950

10.5: Individual Billboard Product Files, 1936-1980

Billboard Scrapbook 25 includes photographs of Broadway performers Joan McCracken, June Havoc, Bambi Linn, and the De Marcos; Wilson Whiskey Billboard Scrapbook 27 includes a photograph of Joan Crawford.

Box Reel
6 5844 Aqua Net Hairspray Photographs, 1936
6 5844 Ballantine's Beer Photographs, 1936
6 5844 Black Horse Ale Photographs of Sign (see also Box 14), 1944
6 5844 BOAC Airlines Photographs, 1955
6 5844 Bond Clothes Photographs (see also Box 14), 1949
6 5844 Borden's Instant Coffee Photograph, ca. 1960s
6 5844 Braniff Airlines Photograph of Sign Installation, 1964
6 5844 Brim Freeze-Dried Coffee Photograph, ca. 1950s
6 5844 Bulova Watches Photographs, ca. 1950s
6 5844 Camel Cigarettes, Photographs, 1942-1951
6 5845 Canada Tourism, Photographs, 1960
Box Reel
7 5845 Chevrolet Automobiles, Photographs (see also Box 14), n.d.
7 5845 Cleopatra Movie Sign, Photographs of Executives Lighting Sign, 1963
7 5845 Coca-Cola, Photographs and World's Fair Material, 1963
7 5845 Contac Cold Remedy, Photograph, ca. 1960s
7 5845 Eveready Batteries, Photographs, 1949-1950
7 5845 Eveready Batteries, Billboard Scrapbook 22 (see Box 22), 1949-1950
7 5845 Flamingo Foods, Photographs, 1951-1952
(7 folders)
7 5845 General Electric Iron, Artwork for Billboard, 1960s
7 5845 Gordon's Gin/ Haig Scotch Whisky, Photographs, 1964-1967
7 5845 Grand Union Grocery Store, Photographs, ca. 1955
7 5845 Hennessy Cognac, Photographs, 1955
7 5845 Kool Cigarettes, Photograph, ca. 1950s-1960s
7 5845 Mattel Toys, Photographs, 1964
7 5845 Museum of Science and Industry, Photograph, 1944
7 5845 Nassau Tourism, Photographs, 1960-1961
7 5845 N W Bank, Blueprints of Design for Sign, ca. 1940s
7 5845 Pepsi-Cola, Scripts for Animation of Pepsi EPOK in Tokyo, ca. 1950s-1960s
7 5845 REM Cold Remedy, Photographs, 1945-1948
7 5845 Rheingold Beer, Photographs, ca. 1940s-1960s
7 5845 Salem Cigarettes, Notes and Photographs, ca. 1960
7 5845 Savarin Coffee, Photograph, ca. 1940s
7 5845 Schaefer Beer, Photographs, 1945-1947
7 5845 Scripto Pens, Photograph and Press Release, ca. 1940s-1960s
7 5845 Sunbeam Vacuum Cleaner, Photographs, 1957
7 5845 TDK Recording Tape, Photograph, 1980
7 5845 Teacher's Scotch Whisky, Photograph, ca. 1940s-1960s
7 5845 Time, Life, Sports Illustrated Magazines, Photographs, 1957-1958
7 5845 Time, Life, Sports Illustrated Magazines, Billboard Scrapbook 26 (see Box 24), 1957-1958
7 5845 WABC Broadcasting, Photographs, ca. 1940s
7 5845 War Bonds, Photographs, ca. 1943
7 5845 Wilson Whiskey Photographs, 1940-1942
7 5845 Wilson Whiskey Billboard Scrapbook 27 (see Box 24), 1940
7 5845 Winston Cigarettes, Photographs, 1974
7 5845 WNBC Broadcasting, Photograph, ca. 1940s-1960s
7 5845 WOR Broadcasting, Photographs, 1945-1946
7 5845 Wrigley's Gum, Photograph of sign, ca. 1950s-1960s
Box Reel
14 (sol) 5845 Oversize Photograph of Black Horse Ale Sign, 1944
14 (sol) 5845 Oversize Photograph of Bond Clothes Sign, 1949
14 (sol) 5845 Oversize Photograph of Chevrolet Automobiles Sign, n.d.
14 (sol) 5845 Oversize Photographs of Completed Pepsi-Cola Sign, 1955-1958
Box Reel
22 (sol) 5845 Eveready Batteries, Billboard Scrapbook 22, 1949-1950
22 (sol) 5845 Billboard Scrapbook 23, 1955-1956
Box Reel
23 (sol) 5845 Billboard Scrapbook 24, 1945-1948
23 (sol) 5845 Billboard Scrapbook 25, 1945-1947
Box Reel
24 (sol) 5845 Time, Life, Sports Illustrated Magazines, Billboard Scrapbook 26, 1957-1958
24 (sol) 5845 Wilson Whiskey Billboard Scrapbook 27, 1940
Box Reel
25 (sol) 5845 Billboard Scrapbook 28, Aug–Nov 1940
25 (sol) 5845 Billboard Scrapbook 29, 1941-1942

Series 11: Poster Project Files, 1943-1963
(Box 7-8, 14; 1.6 linear feet)

This series consists of notes, reports, artwork, photographs, miscellaneous printed material, 4 scrapbooks, and individual product files that document the development of poster advertising projects, primarily those used on Railway Express Agency delivery trucks that would circulate the poster advertisements throughout urban areas. Individual product files typically contain photographs, notes, clippings, and other printed materials. Although scrapbooks have been consecutively numbered within this series, they either focus on multiple projects or are solely associated with one project and arranged with that project. There is also a file concerning the Shopping Center Network Semaphore Poster Display that involved the placement of hanging posters on light poles in shopping center parking lots.

Box Reel
7 5845 Miscellaneous Notes, ca. 1963
7 5845 Report: Consumer Recognition Study of Poster Advertising, 1943
7 5845 Report: A Comprehensive Study and Analysis of the REA Express Poster, 1961
7 5845 Report: Express Posters U.S.A., 1961
7 5845 Artwork for a Poster by Walter Griffin (see also Box 14), 1943
7 5845 Miscellaneous Press Releases, 1948, n.d.
7 5845 Poster Scrapbook 1, 1954-1963
7 5845 American Dairy Association Poster File, 1947-1949
7 5845 Amoco Gasoline and Oil Poster File, ca. 1953
7 5845 Amoco Gasoline and Oil, Poster Scrapbook 2, 1952-1961
7 5845 Beeline Radio Stations Poster File, California and Nevada, ca. 1950s-1960s
7 5845 Black Label Beer, Stag Beer Poster File, ca. 1940s
7 5845 Blue Cross Poster File, ca. 1940s
7 5846 Camel Cigarettes, Poster Scrapbook 3, 1943-1947
(5 folders)
Box Reel
8 5846 Camel Cigarettes, Poster Scrapbook 3, 1943-1947
(8 folders)
8 5846 Camel Cigarettes, Poster Scrapbook 4, 1948-1956
(15 folders)
8 5846 Chase and Sanborn Coffee Poster File, 1955
8 5846 Flamingo Foods Poster File, 1951-1952
8 5846 Fram Motor Oil Poster File, 1962
8 5846 Hudson Hornet Automobile Poster File, ca. 1950s-1960s
8 5846 Lux Soap Poster File, ca. 1940s-1960s
8 5846 Museum of Science and Industry Poster File, 1944
8 5846 Red Cross Show, Madison Square Garden, Poster File, ca. 1940s-1950s
8 5846 REM Cold Remedy Poster File, ca. 1950s-1960s
8 5846 Salem Cigarettes Poster File, 1960
8 5846 Twenhoefel's Automobile Insurance Poster File, ca. 1960s
8 5846 U. S. Navy (WAVES) Poster File, ca. 1940s-1960s
8 5846 War Bonds Poster File, 1943-1945
(4 folders)
8 5846 Wearever Pens Poster File, ca. 1950s-1960s
8 5846 Winston Cigarettes Poster File, 1958-1960
8 5846 Shopping Center Network Semaphore Poster Display File, 1960
(3 folders)
Box Reel
14 (sol) 5845 Oversize Artwork for a Poster by Walter Griffin, 1943

Series 12: Dirigible Project Files, 1944-1954
(Box 8-11, 14, 26-28; 3.7 linear feet)

This series consists of notes, reports, artwork, photographs, miscellaneous printed material, 12 scrapbooks, and individual product files that document the development of dirigible advertising projects involving both painted logos and networks of lights over the surface of the dirigible. Sequentially-timed lights caused dramatic animated effects against the night sky. Individual Product/Project Files are arranged alphabetically and typically contain photographs, scrapbooks, printed material, and scattered drawings. Leigh compiled scrapbooks of general information on dirigible advertising and for specific dirigible projects. General scrapbooks have been arranged by date and are interspersed throughout the series and specific project scrapbooks have been arranged with the appropriate product/project file.

Box Reel
8 5846 Report: Surveys Measuring the Effectiveness of Dirigible Advertising, by Alfred Politz Research, Inc., 1947
(2 folders)
8 5846 Report: Blimps in Industry (Off-Shore Oil Operations), by Richard G. Kopff, Jan. 1948
8 5846 Report: Study to Determine the Effectiveness of Sky Advertising, by Daniel Starch and Staff, May 1948
8 5846 Miscellaneous Notes, 1946
8 5846 Drawings for Advertisements, ca. 1940s-1950s
(5 folders)
8 5846 Photographs of Advertisement Ideas, ca. 1940s
8 5846 Photographs of Miscellaneous Dirigibles, 1944
8 5846 Photographs of Leigh Sky Advertising Corp. Equipment, ca. 1940s-1950s
8 5846 Miscellaneous Printed Material, ca. 1940-1950s
(2 folders)
8 5846 Flamingo Foods Dirigible Project, 1951-1952
8 5846 Ford Automobiles Dirigible Project (see also Box 14), 1947
8 5846 Fort Pitt Beer Dirigible Project, ca. 1940s-1950s
8 5846 Knickerbocker Beer Dirigible Project, ca. 1940s-1950s
Box Reel
9 5846 MGM (Metro-Goldwyn-Mayer) Dirigible Project, 1945-1950
9 5846 MGM Dirigible Scrapbook 5 (see Box 10), 1945-1950
9 5846 Duplicate Photos from MGM Dirigible Scrapbook 5, 1945-1950
(2 folders)
9 5846 Mobiloil/ Flying Red Horse Dirigible Project (see also Box 14), 1947-1949
(7 folders)
9 5846 Mobiloil/Flying Red Horse Dirigible Scrapbook 6, 1947-1949
9 5846 Mobiloil/Flying Red Horse Dirigible Scrapbook 7 (see Box 14), 1947-1949
9 5846 Mobiloil/Flying Red Horse Dirigible Scrapbook 8 (see Box 10), 1947-1949
9 5847 Pfeiffer Beer Dirigible Project, ca. 1940s-1950s
9 5847 R & H Beer Dirigible Project (see also Box 14), ca. 1940s-1950s
9 5847 Tydol Flying "A" Gasoline Dirigible Project, 1947-1949
(3 folders)
9 5847 Tydol Flying "A" Gasoline Dirigible Scrapbook 9, 1947
9 5847 Tydol Flying "A" Gasoline Dirigible Scrapbook 10, 1947-1949
9 5847 Tydol Flying "A" Gasoline Dirigible Dirigible Scrapbook 11, 1947-1949
9 5847 Duplicate photographs from Tydol Flying "A" Gasoline Dirigible Scrapbooks, 1947-1949
Box Reel
10 5846 MGM (Metro-Goldwyn-Mayer) Dirigible Scrapbook 5, 1945-1950
10 5846-5847 Mobiloil/Flying Red Horse Dirigible Scrapbook 8, 1947-1949
Box Reel
11 5847 Wonder Bread, 1947
(7 folders)
11 5847 Wonder Bread Dirigible Scrapbook 12 (see Box 14), 1947
Box Reel
14 (sol) 5846-5847 Mobiloil/Flying Red Horse Dirigible Scrapbook 7, 1947-1949
14 (sol) 5846-5847 General Dirigible Scrapbook 7, 1947-1949
14 (sol) 5846-5847 Oversize Drawings for Ford Automobile Advertisements, 1947
14 (sol) 5846-5847 Oversize Photograph of Ford Automobile Dirigible on Runway, 1947
14 (sol) 5846-5847 Oversize Photograph of Ford Automobile Dirigible in Flight, 1947
14 (sol) 5846-5847 Oversize Artwork for Knickerbocker Beer, n.d.
14 (sol) 5846-5847 Oversize Poster for Knickerbocker Beer, n.d.
14 (sol) 5846-5847 Oversize Photograph of Mobiloil Dirigible on Runway, 1947-1949
14 (sol) 5846-5847 Oversize Poster of R & H Beer Dirigible, n.d.
Box Reel
26 (sol) 5847 General Dirigible Scrapbook 1, 1946-1947
26 (sol) 5847 General Dirigible Scrapbook 2, 1947-1949
Box Reel
27 (sol) 5847 General Dirigible Scrapbook 3, 1947-1952
27 (sol) 5847 General Dirigible Scrapbook 4 (includes a photograph of Elizabeth Taylor), 1954
Box Reel
28 (sol) 5847 General Dirigible Scrapbook 6 (includes a photograph of Elizabeth Taylor), 1947-1949
Box Reel
14 (sol) 5847 General Dirigible Scrapbook 7 (see Box 14), 1947-1949

Series 13: Urban Improvement Project Files, 1903-1992
(Box 9, 14, 28-32, OV 34; 2.2 linear feet)

This series consists of photographs, a promotion book, clippings, miscellaneous printed material, 18 scrapbooks, and individual project files that document the development of Leigh's urban improvement projects involving both the construction design of new buildings and the lighting of prominent buildings in New York City and elsewhere. Project files typically contain photographs, printed materials, notes, floorplans, blueprints, and scattered letters. The 18 consecutively numbered scrapbooks document both individual project files and general multiple projects. Scrapbooks containing material concerning multiple products have been numbered first.

Box Reel
9 5848 Photographs of Miscellaneous Buildings in New York City, 1980-1985
9 5848 Photograph File of Atlanta and New York, 1992
(7 folders)
9 5848 Miscellaneous Clippings, 1982-1989
9 5848 Promotion Book of Clippings and Photographs, 1984-1990
9 5848 General Urban Improvement Scrapbook 1, 1957-1967
(8 folders)
9 5848 General Urban Improvement Scrapbook 2 (see Box 28), 1962
9 5848 General Urban Improvement Scrapbook 3 (see also Box 14), 1963-1969
(3 folders)
9 5848 Airline Terminal on Sixth Avenue Project, 1946
9 5848 Bank of Tokyo Building (100 Broadway) Project, 1981
9 5848 Chrysler Corporation Building Project, ca. 1964
9 5848 Claridge Building Project, ca. 1965
9 5848 Claridge Building Project Scrapbook 4 (see Box 28), ca. 1965
9 5848 Claridge Building Project Scrapbooks 5-6 (see Box 29), ca. 1965
9 5848 Convention Center Project, 1964
9 5848 42nd Street Renovation Project, ca. 1965
9 5848 Four Corners (Fifth Avenue and 57th Street) Project, 1988-1989
9 5848 Garment District Building (South side of 42nd Street) Project Scrapbook 7 (see Box 29), 1961
9 5848 Grand Central Station Project (see Also OV 34), 1946-1965
(3 folders)
9 5848 Helmsley Building (230 Park Avenue) Project, 1980-1981
9 5848 Helmsley Building (230 Park Avenue) Project Scrapbook 8 (see Box 30), 1980-1981
9 5848 Pan Am Building Project Scrapbook 9 (see Box 30), ca. 1967
9 5848 Port Authority Project Scrapbook 10 (see Box 31), ca. 1965
9 5848 Times Building/Allied Chemical Building Project, 1903-1965
(8 folders)
9 5848 Times Building/Allied Chemical Building Project Scrapbooks 11-12 (see Box 31), ca. 1960
9 5848 Times Building/Allied Chemical Building Project Scrapbooks 13-18 (see Box 32), April 1963-January 1965
9 5848 Baltimore Urban Improvement Project, Maryland National Bank, 1991
9 5848 City of Reno Urban Improvement Project (see also Box 32), ca. 1964
9 5848 Cincinnati Urban Improvement Project File, Atrium I and II Lighting, 1988
Box Reel
14 (sol) 5848 Oversize pages from General Urban Improvement Scrapbook 3, 1963-1969
14 (sol) 5848 Oversize photographs of the Times Building Project, 1903-1904
14 (sol) 5848 Oversize photographs of Allied Chemical Building Project, ca. 1961
Box Reel
28 (sol) 5848 General Urban Improvement Scrapbook 2, 1962
28 (sol) 5848 Claridge Building Project Scrapbook 4, ca. 1965
Box Reel
29 (sol) 5848 Claridge Building Project Scrapbook 5-6, ca. 1965
29 (sol) 5848 Garment District Building (South side of 42nd Street) Project Scrapbook 7, 1961
Box Reel
30 (sol) 5848 Helmsley Building (230 Park Avenue) Project Scrapbook 8, 1980-1981
30 (sol) 5848 Pan Am Building Project Scrapbook 9, ca. 1967
Box Reel
31 (sol) 5848 Port Authority Project Scrapbook 10, ca. 1965
31 (sol) 5848 Times Building/Allied Chemical Building Project Scrapbooks 11-12, ca. 1960
Box Reel
32 (sol) 5848 Times Building/Allied Chemical Building Project Scrapbooks 13-18, April 1963-January 1965
32 (sol) 5848 Oversized Photographs from City of Reno Urban Improvement Project, ca. 1964
Box Reel
OV 34 5848 Grand Central Station Project Oversized Drawings and Blueprints, 1946-1965