New York, N.Y.
Collection size: 17.8 linear ft.
Collection Summary: The collection measures 17.8 linear feet and dates from 1903 to 1999, bulk, 1924-1992, and documents the career of advertising designer and executive Douglas Leigh. Found are 83 volumes of publicity scrapbooks that contain mostly photographs, clippings, printed materials, and scattered letters, drawings, and blueprints. Also included are professional correspondence; photographs of project installations, aerial advertising, and entertainers; plaques and awards received by Leigh; and printed material, which includes clippings, press kits, advertising materials, designs and original sketches for projects by Leigh. The material reflects Leigh's continuously imaginative use of a wide range of innovative media in promoting his clients' products.
Biographical/Historical Note: Douglas Leigh (1907-1999) was an advertising designer and executive from New York, N.Y. He was responsible for festooning Broadway with miles of spectacular electrical and animated signs, such as a steaming coffeepot, a winking penguin on a cake of ice for Kool cigarettes, and the giant Camel sign that puffed smoke rings from a Times Square sign from 1941 to 1967. These effects led to creating animated billboards, an innovation called the Leigh-EPOK animated, billboards matrix display, or EPOK. Leigh was also a pioneer in the illumination of city skylines and buildings.
The Douglas Leigh papers were donated to the Archives of American Art by Leigh's widow, Elsie M. Leigh, in 2000.
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